Privacy Policy

GatherSmart – Privacy Policy – Your Privacy Rights

Last Modified: May 27, 2020

GatherSmart is non-governmental, non-partisan website that assists consumers and businesses in locating pertinent information for reengaging in public life. The website is located at (or any successor URL) (“Site”). GatherSmart is committed to protecting the privacy rights of users of its Site and we take your privacy seriously. This Privacy Policy describes the information that we collect from you, how we collect this information, and what we do with it after we collect it, including how we may disclose it.

By using the Site, or by providing your information to us or to our affiliates, you are signifying that you have read, understand, and consent to the collection, use, and disclosure of your information in accordance with this Privacy Policy and our Terms and Conditions (“Terms”). IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE SITE.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material or significant changes to this Privacy Policy, we will notify you here, by email, or by means of a notice on our home page. Your continued use of our Site will signify your acceptance of any changes to our Privacy Policy.

To use the Site you are not required to process any account registration. If you sign up where indicated to receive communications from GatherSmart, we will collect your email address. We may also collect additional personal information such as your name and e.g. physical address and phone number if and as provided. All such information is collectively referred to herein as “Personal Information.” You may also elect to submit your email address and a link and message you want to include about such link.  As a business you may elect to submit your business name, email, business type, whether the business is open, and your business’ main concern about reopening. As a consumer, you may elect to submit your name, email, state, what type of business most concerns you, and your main concern about businesses re-opening.

We may collect limited Personal Information and certain other information automatically, including, but not limited to, your IP address and a determination of your location with the utilization of geolocation; the operating system you use to access the Site; the type of Internet browsers you use; information about the way you use the Site; information associated with your Internet service provider; the content you view and/or download, search terms you enter, features you use, and the date and time of your visits to the Site.

We may use the information we collect from you to: facilitate your use of the Site; offer products, information, links, updates, and services that may be of interest to you; communicate with you about changes to the Site, the Terms or this Privacy Policy; respond to your questions; analyze use of and improve our Site; identify and protect against misuses of our Site; guide the development of GatherSmart’s App which is under development; provide information to you about the launch of GatherSmart’s App; and enforce our Privacy Policy and Terms.

We may share aggregated, non-personally identifiable information about you with third parties. This information is anonymous, statistical information that reflects usage of the Site and does not include your Personal Information. We may use your email address to send messages relating to GatherSmart, from which you will have the ability to opt-out.

We will not share your Personal Information with others, except as indicated below.

  1. We may share Personal Information with service providers, such as data management providers, promotional managers, remarketers, or other similar partners performing services on our behalf. Third-party service providers with whom we share Personal Information will be required to use that information only as needed to provide the services they are providing to us;
  2. We may need to disclose your Personal Information without your consent and without notice to you in response to legal process; to prevent fraud; to comply with legal or regulatory requirements; to enforce our Privacy Policy and Terms; to investigate claims of intellectual property infringement, to protect the rights, property or safety of our users, our employees, or others; or to investigate security breaches or otherwise cooperate with authorities pursuant to a legal matter;
  3. We may disclose your Personal Information in connection with a merger, acquisition, or liquidation of GatherSmart or sale of certain assets, to any third party involved in such transactions, including those who may be located outside the United States, and in connection with business negotiations with respect to any such transactions.

Like most Sites, we may track use of the Site so we can analyze usage patterns and improve our Site. The technologies we use to monitor Site activity may include cookies and clear GIFs, among others. A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. Through the use of a cookie, we may automatically collect information about your activity on the Site, such as the pages you visit, the links you click, the searches you conduct, and the date and time of your use of the Site. We may allow third-party providers to serve cookies from the Site to allow them to assist us in various activities, such as analysis and research on the effectiveness of the Site, content and potential advertising. Any information that these third parties collect via cookies and web beacons is not linked to any Personal Information collected by us.

You may delete or decline browser cookies by changing your browser settings. (Click “Help” in the toolbar of most browsers for instructions.) If you do so, some of the features of the Site may not function properly.

Clear GIFs (a.k.a. web bugs, beacons, or tags) are small graphic images placed on a web page, web-based document, or in an email message. Clear GIFs are invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document or email message. We do not use clear GIFs to collect Personal Information about you; however, we may use clear GIFs to capture statistical usage information for our Site. We may correlate this information to a user to personalize the user experience and for statistical analysis of user experiences on our Site.

We also maintain log files that contain IP addresses. In general, we use log files to monitor traffic on our Site, to troubleshoot technical problems, and to report aggregate information to our advertisers. In the event of user abuse of our Site, however, we may block certain IP addresses or console IDs. If available, IP addresses and console IDs may be used to personally identify you in order to enforce our Terms.

We take the safeguarding of your Personal Information seriously. We employ reasonable security measures to prevent or reduce the risk of disclosure of such information and Personal Information. While we strive to ensure the safety and security of your information, no security measures are perfect or impenetrable. Please advise us right away if you believe your Personal Information has been compromised in any way.

The Site may contain advertising or links to web sites operated by third parties either on a free or fee-based basis. The fact that our Site contains links to third-party information and websites is not an endorsement or representation of our affiliation with that third party. By clicking on one of these links, you will leave the Site and will be subject to the terms and conditions and privacy policy of the linked website. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personal information by such third parties, and we cannot guarantee that they will adhere to the same privacy and security practices as we do. If you visit a third-party website that is linked to our Site, you should consult that website’s terms and conditions of use and privacy policy especially before providing any personal information.

We may use a third-party technology to remarket our Site based on your behavior while using this Site. Note that only non-personally identifiable information would be used in this process. This means that depending which pages you visit on the Site, your browser can become part of an audience, thus be exposed to our ads though third-party ad networks (including Google) across the Internet. You can opt-out of being included in remarketing by visiting the Network Advertising Initiative opt-out page.

We may provide paid products and/or services and/or the ability to donate within the Site. In that case, we will use third-party services for payment processing (e.g. payment processors). We will not store or collect your payment card details. That information would be provided directly to our third-party payment processors whose use of your Personal Information is governed by their privacy policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

We do not knowingly or intentionally collect any Personal Information from anyone under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact us at If we become aware that a child under 13 has provided us with Personal Information, we will delete such information.

In the event GatherSmart goes through a business transition, such as a merger, acquisition by another company, or sale of a portion of its assets, your information, including your Personal Information will, in most instances, be part of the assets transferred.

The Site is operated and maintained within the United States. If you are visiting the Site from outside of the United States, you should be aware that your data will be transferred to and processed under the laws of the United States, which may not have the same data protection laws as the country in which you are located. By visiting the Site, you consent to the processing and transfer of your data as set out in this Privacy Policy in the United States and subject to the laws of the United States. If you do not consent to having your information used in accordance with this Privacy Policy, you may not access the Site.


GatherSmart aims to take reasonable steps to allow you to correct, amend, or delete your Personal Information. You may also unsubscribe from any emails using the link provided in any such email.

California Civil Code Section 1798.83 entitles California customers to request information concerning whether a business has disclosed Personal Information to any third parties for the third parties’ direct marketing purposes. As stated in this Privacy Policy, GatherSmart will not sell or share your Personal Information with third-party companies for their direct marketing purposes without your consent. California customers who wish to request further information about our compliance with this law may contact us by email at with Attention: Legal Department CA Civil Code Section 1798.83 Inquiry in the subject line.

We do not track our customers over time and across third-party websites to provide targeted advertising and therefore do not respond to Do Not Track (“DNT”) signals. However, some third-party sites and mobile applications do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites or mobile applications, your web browser may allow you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked.

If you would like to communicate with us regarding privacy issues or have questions or comments about this Privacy Policy, please contact us at